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The 10 Richest Instagram Influencers in the World



Richest Instagram Influencers in the World

In today’s digital age, the power of social media is undeniable. Instagram, with its captivating images and engaging stories, has given rise to a new breed of celebrities – the influencers. These savvy individuals have turned their love for sharing into lucrative careers, amassing millions of followers and, of course, substantial fortunes.

Join me as I take a closer look at the glamorous world of the top 10 richest Instagram influencers in the world. From fashion to fitness, lifestyle to luxury, these influencers have not only charmed their way into our feeds but also into the ranks of the super-wealthy. Let’s dive into the world of Instagram stardom and discover who reigns supreme when it comes to the almighty dollar in the realm of influencers.

Who is the Richest Instagram Influencer in the World?

It’s none other than the famous reality TV star and business mogul, Kim Kardashian, who has amassed an astonishing fortune of $1.7 billion. Kim’s journey to Instagram stardom began with her family’s hit show, ‘Keeping Up with the Kardashians,’ but she’s since leveraged her massive following to build a diverse empire.

Her posts range from fashion and beauty to promoting her businesses, KKW Beauty and Skims. With a keen eye for branding and an innate ability to connect with her audience, Kim Kardashian stands out as the wealthiest Instagram influencer, proving that social media can lead to immense success.

The 10 Richest Instagram influencers in the World

Here’s a list of the richest Instagram influencers in the world:

1.Kim Kardashian$1.7 billion
2.Dwayne Johnson$800 million
3.Selena Gomez$800 million
4.Kylie Jenner$750 million
5.Lionel Messi$600 million
6.Beyonce Knowles$540 million
7.Cristiano Ronaldo$500 million
8.Justin Bieber$300 million
9.Ariana Grande$240 million
10.Khloe Kardashian$60 million
The List of the 10 Richest Instagram influencers in the World

1) Kim Kardashian ($1.7 billion)

Kim Kardashian is not just a reality TV star; she’s also the richest Instagram influencer in the world, with a staggering net worth of $1.7 billion. Her wealth comes from a variety of sources, including her successful makeup brand, KKW Beauty, and her shapewear line, Skims. Kim’s entrepreneurial spirit has played a crucial role in accumulating her fortune. Her TV career, endorsements, and investments have also contributed significantly to her wealth.

When it comes to Instagram, Kim Kardashian earns a jaw-dropping amount of money per post. It’s estimated that she can make up to $2,176,000 for a single sponsored post on her Instagram account, where she has 364 million followers. Her massive following and influential presence make her a sought-after influencer for various brands.

In addition to her business ventures and Instagram earnings, Kim Kardashian has also made notable investments. She’s invested in real estate, including luxury properties, and she’s been involved in various philanthropic endeavors. Her journey from reality TV to a billionaire influencer showcases her determination and business acumen, making her one of the most successful and wealthy Instagram influencers globally.

2) Dwayne Johnson ($800 million)

Dwayne Johnson, also known as “The Rock,” has achieved incredible success in both the entertainment industry and on Instagram. With a net worth of $800 million, he’s not only a beloved actor and former professional wrestler but also a wealthy Instagram influencer. His wealth is primarily derived from his movie roles, TV appearances, and lucrative endorsement deals.

On Instagram, Dwayne Johnson boasts an impressive following of 392 million people. He uses his platform to share insights into his fitness routines, daily life, and his inspiring journey. For sponsored posts, Dwayne can command a substantial income, earning around $2,326,000 per post, thanks to his strong connection with his followers.

Beyond his entertainment career and Instagram earnings, Dwayne Johnson has ventured into business and investments. He co-founded Teremana Tequila and invested in the XFL football league. His wealth and business ventures continue to grow, making him a prime example of a successful Instagram influencer who has leveraged his fame to create an empire. He is the second richest instagram influencer in the world today.

3) Selena Gomez ($800 million)

Selena Gomez is not just a talented singer and actress; she’s also one of the most wealthy Instagram influencer today with a net worth of $800 million. Her wealth comes from her successful music career, acting roles, and various business ventures. Selena’s music albums and singles, coupled with her acting in TV shows and movies, have contributed significantly to her financial success.

With 431 million followers on Instagram, Selena Gomez has a substantial social media presence. She uses her platform to connect with her fans and share her personal life. When it comes to sponsored posts, Selena can earn up to $2,558,000 per post, making her one of the top-earning influencers on the platform.

Selena Gomez has also made notable investments, including her involvement in Rare Beauty, her cosmetics brand that focuses on self-expression and inclusivity. Her philanthropic work, like her support for mental health initiatives, showcases her commitment to making a positive impact. Selena’s journey from Disney star to a wealthy Instagram influencer reflects her versatility and ability to excel in various fields.

4) Kylie Jenner ($750 million)

Kylie Jenner, known for her role on the reality show “Keeping Up with the Kardashians” and her cosmetics empire, is one of the richest Instagram influencers globally, with a net worth of $750 million. Her primary source of wealth comes from her makeup company, Kylie Cosmetics, which she founded in 2015. The brand quickly gained immense popularity, and in 2019, she sold a majority stake in it, which contributed significantly to her fortune.

On Instagram, Kylie Jenner’s influence is colossal, with 399 million followers. She often shares glimpses of her glamorous life and her makeup products. For sponsored posts, she can command a remarkable $2,386,000, given her strong connection with her fans and the marketing power she wields.

In addition to her cosmetics business and Instagram earnings, Kylie has diversified her investments. She’s delved into real estate and owns luxury properties, further growing her wealth. Her journey from reality TV star to a makeup mogul and Instagram influencer is a testament to her entrepreneurial spirit and marketing prowess.

5) Lionel Messi ($600 million)

Lionel Messi, the renowned football (soccer) player, is not only a sports legend but also a wealthy Instagram influencer with a net worth of $600 million. His primary source of wealth stems from his successful football career and endorsement deals with brands like Adidas, Pepsi, and Gatorade. Messi’s consistent performance on the field and his record-breaking achievements have secured his financial success.

On Instagram, Lionel Messi’s following exceeds 490 million, and he shares glimpses of his life both on and off the field. His posts often resonate with fans and sports enthusiasts. When it comes to sponsored posts, Messi can earn upwards of $2,597,000 per post, showcasing his influential status in the world of sports and entertainment.

Lionel Messi’s investments extend to business ventures like his clothing line and hospitality properties. He also actively participates in philanthropy, supporting various charitable causes. His journey from a young aspiring footballer to a football legend and wealthy Instagram influencer is a story of dedication and hard work.

6) Beyonce Knowles ($540 million)

Beyoncé Knowles, the multi-talented singer, songwriter, and actress, is not just an iconic entertainer but also a wealthy Instagram influencer with a net worth of $540 million. Her primary source of wealth is her incredibly successful music career, with numerous hit albums and world tours. In addition to music, she’s made significant earnings through acting and endorsement deals with brands like Pepsi and Adidas.

Beyoncé has a massive following on Instagram, with 318 million fans. She shares glimpses of her glamorous life, family moments, and promotes her various projects. For sponsored posts, she can command impressive earnings, with estimates reaching around $1,889,000 per post, demonstrating her influential reach.

Beyond her music and Instagram earnings, Beyoncé has ventured into business and investments. She’s been involved in the fashion industry, with her clothing line Ivy Park, and she’s an advocate for social and racial justice, using her platform for positive change. Her journey from a young girl singing in a girl group to a music icon and wealthy Instagram influencer is a testament to her incredible talent and determination.

7) Cristiano Ronaldo ($500 million)

Cristiano Ronaldo, the renowned Portuguese football star, has not only dominated the soccer field but also made a significant mark as one of the wealthiest Instagram influencers. With a jaw-dropping net worth of $500 million, Ronaldo’s wealth comes from various sources. The bulk of his fortune, of course, arises from his illustrious football career, playing for top clubs like Manchester United, Real Madrid, Juventus, and the Portuguese national team.

When it comes to Instagram, Ronaldo is the highest-paid influencer. He reportedly earns around $3,234,000 for each sponsored post, thanks to his immense following of 609 million Instagram users. His posts often feature glimpses into his luxurious lifestyle, including exotic vacations and his CR7 fashion line. Such posts are not just personal but also promotional, effectively adding to his income.

Ronaldo is also a shrewd investor with interests in hotels, fragrances, and even a line of gyms. His CR7-branded hotels in Lisbon and Madrid cater to luxury-seeking travelers, and his perfume line is a commercial success. He commands staggering salaries and endorsement deals with brands such as Nike and Clear. These investments diversify his income streams and contribute to his remarkable fortune.

8) Justin Bieber ($300 million)

Justin Bieber’s journey from a young YouTube sensation to a global pop icon has been nothing short of extraordinary. This Canadian musician has amassed an impressive net worth of $300 million. His primary source of wealth is undoubtedly his music career, with chart-topping albums and world tours. Additionally, Bieber’s music videos on YouTube have garnered billions of views, further boosting his earnings.

On Instagram, Bieber is another high earner. With a following of 293 million fans, he reportedly earns around $1,763,000 per sponsored post. His Instagram feed showcases a mix of personal moments and endorsements for brands like Calvin Klein and Balenciaga. His posts provide a glimpse into his extravagant lifestyle and help cement his status as a social media influencer.

Beyond music and social media, Bieber has made notable investments. He’s dabbled in tech startups, including investments in popular platforms like Shots and Spotify. Moreover, his clothing line, Drew House, has gained popularity in the fashion world, adding to his wealth. Bieber’s financial diversification is a testament to his entrepreneurial spirit.

9) Ariana Grande ($240 million)

Ariana Grande, known for her powerful voice and chart-topping hits, is one of the wealthiest Instagram influencers with a net worth of $240 million. Her primary source of wealth, undoubtedly, is her music career. With numerous albums and world tours, Grande’s voice has not only captured the hearts of millions but also filled her coffers with riches.

When it comes to Instagram, Grande boasts a following of 381 million fans and earns an estimated $2,265,000 per sponsored post. Her posts are a mix of personal moments and endorsements for brands such as Givenchy and Starbucks. Grande uses her social media presence to connect with her fans and share her love for animals and social causes.

Apart from music and social media, Grande has ventured into the fragrance industry, launching her perfumes, which have enjoyed commercial success. She’s also involved in philanthropy, supporting causes like LGBTQ+ rights and cancer research. Grande’s wealth is a testament to both her talent and her commitment to making a difference in the world.

10) Khloe Kardashian ($60 million)

Khloe Kardashian, a member of the famous Kardashian-Jenner family, is a prominent Instagram influencer with a net worth of $60 million. While her family’s reality TV show, “Keeping Up with the Kardashians,” played a significant role in her fame, Khloe has also amassed wealth through various ventures.

On Instagram, Khloe has 312 million followers and earns an estimated $1,866,000 per sponsored post. Her posts often feature glimpses of her glamorous lifestyle, fitness journey, and endorsements for brands like Good American and Amazon Prime. Her relatable and transparent approach on social media has endeared her to many followers.

Khloe’s wealth extends beyond Instagram, with her involvement in fashion, where she co-founded the successful brand Good American, known for its inclusive sizing. Additionally, she has a popular TV show, “Revenge Body,” which further adds to her income. Khloe’s journey from reality TV star to a successful businesswoman is a testament to her entrepreneurial spirit and influence.

Tips for Aspiring Influencers

1. Find Your Niche: The first step in becoming a successful influencer is to find your niche, something you’re truly passionate about. Whether it’s fashion, travel, food, or fitness, focusing on a specific area helps you connect with a dedicated audience who shares your interests.

2. Quality Over Quantity: It’s not about how often you post but the quality of your content. Make sure your photos and captions are engaging and reflect your personality. Consistency is key, but never compromise quality for quantity.

3. Engage with Your Followers: Interact with your followers by responding to comments and messages. Building a strong and genuine connection with your audience can lead to a loyal fan base.

4. Collaborate with Others: Collaborations with fellow influencers or brands can expand your reach and introduce you to new audiences. Don’t be afraid to reach out and network within your niche.

5. Stay Authentic: Be yourself! Authenticity is what sets you apart. Share your real experiences, even the not-so-glamorous ones. Your followers will appreciate your honesty and relate to you on a personal level.

Remember, the journey to becoming a successful influencer takes time and dedication, so stay patient and stay true to your passions.


In conclusion, these Instagram influencers have turned their passion for sharing their lives, talents, and interests into incredible fortunes. From jaw-dropping luxury travel to top-notch fashion endorsements and groundbreaking entrepreneurship, they’ve shown us that the digital age can be a gateway to unimaginable success.

While their wealth might seem like a distant dream for many of us, their journeys serve as a source of inspiration and motivation. Remember, anyone with a unique voice and dedication can make their mark in the ever-evolving world of social media. So, keep following your dreams, stay authentic, and who knows, maybe you’ll be the next Instagram sensation on our list one day!


Ralph has shaped this website into a source for inquisitive readers looking for the latest information on Richest People, Net Worth, Top List (Luxury) and How to Make Money Online. He has over 5 years of experience in creating, managing and publishing lifestyle content online.

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