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Joan Smalls Net Worth

How Joan Smalls’s career, how she made her money and her net worth and more.



Joan Smalls Net Worth

What is Joan Smalls’s net worth?

Net Worth:$30 Million
Age: 35
Born:July 11, 1998
Height:5ft, 10½ inches
Country of Origin:Hatillo, Puerto Rico
Source of Wealth:Model, Television Personality
Last Updated: 2 March, 2024
Joan Smalls Bio


Joan Smalls is a Puerto Rican supermodel and television personality who has left a legacy in the fashion world and the entertainment industry as well. She was born on July 11, 1988, in Hatillo, Puerto Rico. This is the exact location she started her journey to becoming a popular supermodel. Of course, her beauty had heads turning repeatedly in her direction and because of this, most designers and fashion brands had her walk the runway just to promote their outfits. She also had the required skills and her performance was always applauded for.

Apart from walking the runway, Joan was also featured in the pages of top magazines. Her standards were world class and soon she became influential. One of her specialties was using her platform to encourage young people to believe in themselves and chase their dreams. She also engaged in other interesting kinds of stuff that you would like to know. Don’t worry, this article got it all covered. We will be discussing the background of Joan Smalls, her fashion journey, her success in the fashion industry, and her net worth. Keep reading to find out interesting facts about Joan Smalls.

Early Life

As already mentioned, Joan Smalls was born on July 11, 1988. Her birthplace is Hatillo, which is in the northern part of Puerto Rico. She grew up in a close-knit family alongside her three sisters. When she was young, Joan displayed an interest in modeling. She would often catwalk for her friends and families just to show her passion for the profession. However, little did she know what the future held for her.

To inspire herself more in this course, she explored the rich culture of Hatillo, which deeply influenced her sense of style and identity. The colors, music, and traditions served as inspirations in her modeling career as she grew.

Since modeling was more of an aspiration for her, Joan had to balance it with the reality of life by pursuing a degree in psychology at the Interamerican University of Puerto Rico. After obtaining her degree, the opportunity for her dreams came knocking. She then moved to New York City.

Her arrival in New York was not a bed of roses. Joan faced initial challenges due to her height. Standing at 5 feet 10 inches tall, she initially struggled to find representation with modeling agencies who typically favored taller models. However, her determination and perseverance paid off when she was discovered by a modeling scout while shopping in a local mall in Puerto Rico.

In 2007, Smalls made her runway debut during the New York Fashion Week. This marked the beginning of her popularity in the fashion industry. Her unique style and beauty quickly caught the attention of designers and casting directors, which made her a regular pick in fashion shows and the pages of magazines.

Furthermore, she did allow this newfound fame to get stuck in her head. She tried her best to stay connected with her fans, friends, and families in Puerto Rico. Oftentimes, she used their flags and other elements that depict her heritage on the runway. Additionally, her journey into fame serves as proof of the power of determination, talent, and authenticity.


Joan Smalls has not confined herself to the runway alone. she has ventured into acting and other entrepreneurial pursuits, which has contributed immensely to her net worth of $30 million. Her invasion into acting has seen her appear in films and music videos for artists such as Beyoncé, David Guetta, and Calvin Harris, showcasing her versatility. It has also increased her visibility in the industry and expanded her popularity beyond the fashion world.

She has a passion for photography too. Aside from being in front of the camera, Joan Smalls has a keen interest in photography and enjoys capturing moments behind the lens. She has worked with top photographers such as Mario Testino, Patrick Demarchelier, and Steven Meisel have all captured the beauty and charisma of Joan Smalls. She enjoys playing basketball and has been known to participate in celebrity charity sports events.

In addition to her creative endeavors, Smalls has collaborated with various brands. She has used her influence to create meaningful partnerships. Some of her works include designing collections, endorsing products, or engaging in philanthropic initiatives. She has consistently demonstrated a commitment to using her platform for positive change and to give back to the world.

Her Career

Joan Smalls Rodríguez began her career in 2007. At the age of 19, she started commercial modeling for brands such as Nordstrom, Liz Claiborne, and Sass & bide. But it was not for long as she later left Elite and switched to IMG Models worldwide. This change led her to more competition in the fashion world.

However, In the mid-2000s, Joan Smalls modeling career gained traction. She quickly gained attention for her unique look and commanding runway presence and she was chosen as a Givenchy exclusive for Riccardo Tisci’s Spring/Summer Haute Couture show in January 2010. Smalls showed resilience in the challenges she faced as a woman of color in an industry historically criticized for its lack of diversity. Driven by a determination to challenge norms and redefine beauty standards, Smalls persevered till she broke through.

Smalls’ breakthrough moment came in January 2010 when she was asked to walk in the Givenchy spring couture show as an exclusive. In 2011, she made history by signing an exclusive contract with Estée Lauder and became the first Latina model to represent the prestigious beauty brand, Estée Lauder. This landmark achievement elevated her career and paved the way for other Latin models to follow in her footsteps and also marked a significant step towards greater inclusivity in the beauty and fashion industry.

Her rise to prominence continued as she graced the covers of renowned fashion magazines, including Vogue, Chanel, Prada, Gucci, Dior, Calvin Klein, Versace, Balenciaga, Lacoste, W, GQ, Harper’s Bazaar, Return of the Supermodel, Elle, and many more. She also appeared in five Victoria’s Secret fashion shows from 2011 through 2015. Smalls’ ability to seamlessly transition between high fashion and commercial modeling has solidified her status as a versatile and sought-after model for fashion weeks around the globe.

Beyond her success, Joan Smalls has been a vocal advocate for diversity and inclusion within the fashion world. She recognizes the need for more representation of people of color on the runway and in campaigns. She has actively worked to dismantle concepts and challenge industry norms. Her achievements and impact on the fashion industry have earned her accolades and a prominent place among the influential figures in the world of fashion.

Joan Smalls consistently ranks among the top-earning models in the industry. “It feels amazing being number one,” Smalls said in an interview with “I am extremely flattered, honored, and just blessed because it just cements that all my hard work means something and it paid off.” Joan Smalls continues to be an inspiration for aspiring models and a symbol of diversity and empowerment in the fashion world.

Joan Smalls Net Worth

As of February 2024, Joan Smalls’ net worth is estimated to be $30 million. With a net worth of $30 million, she has become a prominent figure in the fashion industry. Smalls’ financial success can be attributed both to her lucrative modeling contracts and her strategic business decisions.

Her endorsement deals with high-profile brands, collaborations with designers, her acting career, and her entrepreneurial pursuits have contributed to the growth of her financial portfolio. One of her biggest collaborations is with SmartBuyGlasses to create a collection of stylish and trendsetting sunglasses.

Also, she has her fashion line called Smart & Sexy. She launched her lingerie collection, Smart & Sexy, in partnership with Walmart, offering affordable and stylish undergarments for women. Expanding her fashion empire, Joan Smalls has created a swimwear line in partnership with Smart & Sexy, offering stylish options for beachgoers.

One of the key factors in Smalls’ financial success is her ability to diversify her income streams. Beyond modeling, she has established herself as a brand ambassador and influencer, partnering with companies that align with her values. This strategic approach to her career has allowed her to build a sustainable financial foundation encouraging new models to be versatile in their pursuit.

Joan Smalls Social Media

With millions of followers on Instagram and Twitter, she keeps her fans updated on her modeling work, personal life, and philanthropic endeavors. Joan Smalls shares her beauty and fashion tips, travel vlogs, and life experiences on her YouTube channel, engaging with her fans on a more personal level and showcasing her talent as a mentor by providing guidance and advice to aspiring models on the reality TV series “Model Squad.” You can follow her on X(formerly Twitter) and Instagram, using these handles.

Instagram: @joansmalls

Twitter: @joansmalls

Legacy and Impact

Joan Smalls’ impact on the fashion industry extends far beyond her achievements. She has paved the way for greater representation and inclusivity, inspiring a new generation of models to embrace their uniqueness and diversity. She has taught them to challenge traditional standards of beauty and fashion.

Apart from being good at battling challenges physically and mentally, Joan also uses her platform too. She advocates for a more inclusive and diverse future in an industry that is constantly evolving. She actively supports causes such as education, healthcare, and environmental conservation.

As a philanthropist, she also supports various charitable organizations, including Project Sunshine where she helps children with medical needs, and the Robin Hood Foundation. Smalls was part of the ‘Jeans for Refugees’ campaign, a Johny Dar project and artistic fundraising initiative dedicated to helping refugees around the world, with all proceeds going to the International Rescue Committee.

Additionally, she has also been involved with The Garden of Dreams Foundation, a non-profit organization that works with The Madison Square Garden Company and MSG Networks, Inc. to positively impact the lives of children facing obstacles.


In conclusion, Joan Smalls is undeniably one of the most successful and influential supermodels of her time. She has emerged as a force to be reckoned with in the fashion world. From her humble beginnings in Puerto Rico to becoming a global icon, she has shattered stereotypes and championed diversity.

Beyond her striking beauty, Smalls’ advocacy for inclusivity and her strategic approach to her career has solidified her place as an inspiration to young people. As she continues to make waves in the industry, Joan Smalls remains a symbol of empowerment, resilience, and the changing face of fashion.


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